"Detox," "cleanse," "natural," and "purify" are marketing words, not legal categories. Unlike "organic," which usually has a certification process behind it, none of these four terms have a fixed definition a manufacturer must meet before printing them on a box. Two products can carry the same word and share almost nothing else in common.
That's why the ingredient list matters more than the headline word. If a product doesn't say what's in it beyond a "cleansing complex" or "detox blend," the word on the front is doing more work than the contents can back up.
Quantity claims deserve the same scrutiny. "Made with natural ingredients" says nothing about how much — a product can be mostly water and sugar with a small amount of whatever plant extract earns it the word "natural" on the label.
A useful habit is to flip the packaging over before reading the front at all. The ingredient panel, listed by weight from most to least, shows what's actually being sold. The front panel just shows what the marketing team wants said first.
Dried dates from a supplier like Kurma Bam Wholesale make a fair comparison point, since the ingredient list is one word: dates. More on the site itself is on About Us, and questions can go through Contact Us.